The Girl Scouts is changing its image.

Change is good, right?

The Girl Scouts Organization has announced the appointment of Laurel Richie as its new Senior Vice President and Chief Marketing Officer. Richie, a former senior partner and executive group director at WPP Group’s Ogilvy & Mather, officially came aboard March 24th, 2008.

Her job?

To modernize the image of the Girl Scouts.

Read Ellen Bryon’s article, Girl Scouts Seek an Image Makeover, March 25th, 2008 Wall Street Journal HERE.

But don’t worry… the cookies are still in. That’s the one thing that will remain, well… UNCHANGED!

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